Does winning awards aid in marketing?

Updated: May 27



“In the lead-up to the award-announcement, our clients are with us on the nerve-racking journey, excited and anxious for us. And, when we find out we’ve won, our clients are every bit as proud as we are – they feel special knowing they support an award-winning salon. We find our clients are profuse in their referrals, so we do see an increase in new clients as a result. Furthermore, we use the award in our social media marketing, as it shows what we’ve achieved,” said Gina Gall of Professional Skin Care Lab, which won the Professional Beauty Award for Salon of the.Year (4 rooms or more) for the fourth time in a row in 2018. Enter the 2020 Professional Beauty Awards by clicking on https://www.probeauty.co.za/copy-of-pb-awards-2020

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