• Joanna Sterkowicz

Digital marketing expert to speak at Professional Beauty Durban

Updated: May 27

Keshantha Naidoo

Salon and spa owners and managers wanting to tailor-make content for maximum impact and reach should attend the ‘Dominate Social Media’ session at Professional Beauty Durban on 2 June at the Moses Mabhida Stadium.

The session will be presented by Keshantha Naidoo, founder and director at Channel Reach, a niche digital marketing agency specialising in social media, content marketing, and communications.

Naidoo has over 20 years of experience in corporate banking, product management, marketing and communications. She is passionate about technology and its role in the modern-day marketing space.

During her session at Professional Beauty Durban, Naidoo will show delegates how to create compelling content, from visual to written. She will detail how to use hashtags, keywords and analytics to best promote your content for maximum exposure. Delegates will also learn how to create buyer personas and understand consumer behaviour and buying patterns.

To book your place, please log on to http://tetradeevents.com/dbnconf.htm

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