Could these three trends shape the future of beauty?


Microbiome skincare, clean make-up and vegan haircare are driving growth in the UK beauty market and could lead the way of innovation for the global cosmetics and personal care industry, reveals market research company Mintel.


"The UK is a hotbed of beauty innovation, with major global trends emerging and developing,” says Jane Henderson, global president – beauty and personal care division at Mintel.


As consumers around the world are getting increasingly aware of the importance the skin’s ecosystem diversity for their health, the UK is leading the way globally for facial skincare launches targeting the skin microbiome. Over 37% of the world’s launches in 2018 were in the UK, followed by the US (25%) and France (15%) - according to Mintel Global New Products Database (GNPD).


“British skincare brands have been among the first to understand the importance of the microbiome, the natural bacteria found in and on the body which can be balanced through skincare,” comments Henderson.


According to Mintel, the UK is the European leader for so-called “clean colour cosmetics” launches, and second globally only to the US. The market research firm defines clean colour cosmetics as those carrying ’free-from’, ’natural’ and ’ethical and environmental’ claims. According to Mintel, the country accounted for 21% of all global ‘clean’ colour cosmetics launches in 2018.


“The clean beauty movement started out in skincare and is now quickly moving into colour cosmetics, with the UK leading the way. Consumers are holistically looking to clean up their lifestyles, so clean make-up will become increasingly important in the coming years. Clean beauty is more than a trend, it’s a lifestyle, and as such brands must adapt to the changing landscape to secure their place in the future market,” explains Henderson.


In terms of the rise of vegan and gluten-free haircare, vegan claims trebled in haircare between 2014-18 in the UK, rising from 6% of all launches in 2014 to an impressive one in five (20%) in 2018. In comparison, only 10% of haircare launches across the globe carried a vegan claim. Meanwhile, gluten-free claims trebled in haircare between 2016-18 in the UK, rising from 3% of all launches in 2016 to 9% in 2018. In comparison, just 4% of haircare launches across the globe carried a gluten-free claim.


For more information visit mintel.com

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