• Joanna Sterkowicz

CIDESCO’s GWD global mammoth step challenge



The World Standard for Beauty and Spa Therapy, CIDESCO International, is coordinating its membership represented in over 40 countries across five continents, to participate in a mammoth step challenge for Global Wellness Day (GWD) on 8 June.


First celebrated in 2012, GWD was established in Turkey as ‘the first day dedicated to living well’ and has now been accepted worldwide.


CIDESCO aims to achieve an overall goal of 500,000 steps with each participant walking at least 5,000 steps. Its members, as widespread as the USA, Australia, Europe, South Africa, India, China and Japan, will be coming together to enhance their own wellbeing and set an example to others by following the GWD manifesto of living well. The walking challenge is part of GWD’s seven step manifesto.


The CIDESCO member who walks the most steps will receive a Well-being Goody Bag full of fantastic products from CIDESCO Associates, including leading product houses Biologique Recherche, Decaar Cosmetics, Kerstin Florian, Voya and many more.


CIDESCO members will share their experiences of the challenge across all social media channels on GWD by posting a ‘selfie’ with an APP showing steps taken on 8 June, using the hashtag #CIDESCOGWD.


Says CIDESCO International president, Anna-Cari Gund: “We all take our health for granted until sometimes it’s too late. GWD reminds us all to look at the way we are living and to take some simple ‘steps’ to change it for the better. By bringing the CIDESCO membership together on this important day, we can really drive the message home on an international level. We are looking forward to a very rewarding and enjoyable day.”


Iin 2018, GWD was celebrated simultaneously in 130 countries at 5,000 different locations with different events, ranging from the GWD flag reaching the summit of Mount Everest, to giving medical care to children at the Thailand and Myanmar border, and visiting elderly people’s homes in Brazil.

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