Updated: Jan 24
Bleached brows, rainbow brows, skinny brows, straight brows and even embellished brows are just some of the styles likely to trend this year.
London-based session make-up artist, Callista Lorian Thomas, is quoted by Kezia Parkins in a Professional Beauty UK article as saying: “Fashion has shown a palpable shift away from the more defined, fluffy arches of the last few years, giving way to drastically different emergent brow trends.”
Bleached brows were seen on the Spring 2023 catwalks and feature increasingly on TikTok and Pinterest searches. Thomas points out that this style has its roots in queer counterculture and often described as ‘the gender-neutral brow’. This look, seen on Kendall Jenner, Madonna and Julia Fox, can be tricky to achieve and the client’s brow hair needs to be strong enough to withstand the bleach.
Thomas points out that ‘rainbow brows’ currently has 1.3 million views on TikTok and the look has been spotted on the likes of singer-songwriter Lizzo and model Cara Delevingne. HD Brows chief executive and permanent make-up pioneer, Karen Betts, adds that this look is most easily achieved for those with already bleached or naturally light brows. Rainbows aside, the coloured brow trend so popular back in 2014 is likely to make a comeback this year.
After so many years of strong brows epitomised by Cara Delevigne and Lilly Collins, skinny brows have returned with 86.3 million TikTok views. Says Betts: “This is great news for clients who over-plucked in the 1990s and noughties, but less achievable for those with fuller brows. Clients may come in wanting skinny brows without plucking or waxing too much of what they already have.”
Straight brows, as opposed to arched brows, are predicted to trend strongly in 2023.
Embellished Brows were big at Paris Fashion Week [SS23], with studs, pearls, sequins, gems and metallic foil.
All the above notwithstanding, laminated brows are still the biggest trend, according to Betts, who comments: “This treatment currently has 947 million views on TikTok”. Unusually shaped, spiked-up brows are likely to take this trend further.”
Soap brows, popular for some time now, were still trending big time on TikTok as of late last year. To achieve this style, soap is used to secure hairs in place.