Brand selection criteria for your salon

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Deciding which beauty brands to choose for your salon can be overwhelming due to vast competition in the market place.

New products are launched into the industry on a constant basis, either from local or international suppliers, so it’s easy to get distracted. Rather, stay focused on what’s important to you and your business when selecting a brand to work with.

So says salon owner Tania Biddle in an article in the September 2022 issue of the Professional Beauty & NailFile digital magazine. She continues: “Decide what your main expectation from a brand is. For instance, when choosing a nail brand, consider if the health and the condition of the natural nail are important to you. Also, weigh out the colour options and variety of the brand and what the different product options within the brand are.”

Biddle points out that choosing a brand means you will partner with that particular brand. “Do your research and find a brand that will give you what you need.”

Other vitally important criteria to consider are quality of products, whether the brand keeps up with trends, and training and support. To read more tips from Biddle go to page 40 of the magazine. Click here