For their very first international collaboration, the W.BEAUTY brand of South African-founded Woolworths Holdings Limited, has joined forces with make-up maestro to the stars, Sir John, to release a limited edition make-up line.
Sir John is known for being Beyonce’s long time make-up artist. W.BEAUTY and Sir John’s Volume 1 is a curated, 10-piece, cruelty-free and 100% vegan make-up collection.
“The magic of this collaboration lies in Woolworths’ expertise in creating innovative and ethical beauty formulations, combined with Sir John’s creativity and deep understanding of how beauty products perform in real life and on the red carpet,” says group head of beauty, Vivienne Joseph. “We’re really excited to be able to add a touch of sparkle to South African women’s everyday beauty routines with this show-stopping collection.”
Volume 1 has been carefully crafted, using only the finest oils and extracts from natural botanical sources, and are free from animal-derived ingredients, making it one of the very few vegan-friendly, South African-produced cosmetic lines.
With the Winter colour palette in mind, the bespoke make-up collection draws inspiration from reflective surfaces and light play found in nature and consists of a highlighter stick, an eyeshadow palette, a hydrating lipstick, liquid eyeshadows, and nail lacquers.