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Behind Every Successful Franchise…

Sponsored Story: A great franchise is about more than just having a great brand, a great product or a great location. What all franchises need to not only survive, but thrive, is a franchisor that is supportive of, and committed to, the success of each franchisee in its stable.

Tammy Taylor Nails South Africa is one of the biggest franchises in the nail and beauty industry in South Africa, with many successful salons across the country, and with good reason. "As franchisors, we have an unwavering commitment to making sure our franchisees have everything they need to be successful," says Melany Viljoen, President and Founder of Tammy Taylor Nails South Africa. "Whether that is access to the right business tools, helping scout for a location, ongoing support through training and skills development or helping trouble-shoot problem areas, we have the experience to be able to help our franchisees get the best out of their salons."

Melany and her team have perfected the art of supporting their franchisees along every step along their ownership journey. "Right from the start, when franchisees come in to our offices to sign their franchising agreement, we have the necessary tools in place to help them make a success of their new business venture," she explains. "Not everyone who decides to open a Tammy Taylor Nails salon is a seasoned business professional, so we make sure that franchisees are equipped with what they need to make their salon a success."

This can range from ready-made business plans to location scouting and assistance with lease negotiations, to putting franchisees in touch with marketing professionals who know the brand and how to establish a marketing presence for a salon. "Technical nail training is included in the franchise fee for every owner, and we also support them with business training as part of their package," says Melany. "We even offer a recruitment service for nail technicians and beauty therapists, ensuring that each salon is staffed with skilled employees to help build and maintain their client base."

Employees have access to ongoing training as new skills and techniques are offered, and Melany herself ensure that each nail technician that qualifies through the Tammy Taylor Nail Academy does so under the watchful supervision of her master educators.

Without fail, the strongest franchises across the world have the firm backing and support of their franchisors, and Tammy Taylor Nails South Africa is no different. "We've always known that the support structure that we offer our franchisees is one of the things that sets apart from many others in the industry," says Melany.

"When our franchisees are successful, it strengthens our brand and our footprint in the country, and shows other potential franchisees what they can expect should they decide to invest in a Tammy Taylor salon. We realise that this can be a big investment for a business owner, and we want to make sure we are there with them every step of the way as they embark on their journey to franchise success. We are in the business of helping others build their legacies, and we take it seriously."

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