Professional Beauty has launched Beauty Week (7 to 14 October), a national marketing initiative to help salons and spas attract new business and increase profits.
Says Phil Woods, commercial director of Professional Beauty: “We believe this is a much needed initiative to support the industry and consumers in this current economic downturn and we encourage all salons and spas to participate. The idea behind Beauty Week is to give salons and spas the opportunity to attract more business and increase profits. Whatever bookings you secure as a result of this initiative remain yours 100%.”
“Professional Beauty is committed to actively marketing and promoting Beauty Week with online paid campaigns and public relations, a dedicated directory of participating salons and free marketing material for your salon or spa.”
Any salon or spa wishing to take part in Beauty Week must register their business details on the Beauty Week Directory (go to www.beautyhub.net and follow the link) and confirm that they are willing to offer the public a 2 for 1 special offer – ‘Bring a friend and receive two treatments for the price of one’. This special offer must be booked during Beauty Week, which runs from 7 to 14 October. The consumer will choose from the list of participating salons and spas on the Beauty Week Directory, so make sure your salon or spa is listed.
“You can collect free marketing material that you can use to promote this initiative in your salon and spa at the Professional Beauty Johannesburg Show (Beauty Week Stand, Main Entrance, Hall Five) on 1 and 2 September at Gallagher Convention Centre,” explains Woods.