A new global beauty consortium spearheaded by L’Oréal, Henkel, Natura &Co, LVMH and Unilever is co-developing an environmental impact assessment and scoring system for cosmetics products.
This brand-agnostic project aims to provide consumers with a ‘clear, transparent and comparable environmental impact information, based on a common science-based methodology’.
The new assessment and scoring system will aim to meet growing consumer demand for greater transparency about the environmental impact of cosmetics products (i.e. formula, packaging and usage). As such, the objective is to improve the information that is available to consumers and enable them to make more sustainable consumption choices.
Other cosmetics companies are invited to join this global initiative, which will work with sustainability consultancy Quantis to create a scientific approach to co-build the voluntary assessment methodology and scoring system.
This system will look at measuring the environmental impacts throughout the life cycle of products, thus creating a common database of environmental impacts of standard ingredients and raw materials used in formulas and packaging.
It will also work on creating a common tool to allow brands to calculate the environmental impact of individual products, as well as a harmonised scoring system to allow consumers to easily compare products.
The consortium will consult with external experts, including scientists, academics and NGOs to ensure the ongoing integrity of the approach. (Source: loréal.com)