• Joanna Sterkowicz

BB cream market to reach $5.5bn by 2027

Updated: May 27


Increasing popularity of multi-functional make-up products will remain a key booster to BB cream (Beauty Balm) sales in the years to come, with an average year-on-year growth of 9% predicted in a research study conducted by Future Market Insights (FMI).


The study foresees that the BB Cream market will reach the value of US$5.5 billion by 2027, and women will continue to account for over 90% of sales.


Promoted as an ‘all-in-one’ beauty product combining foundation with skincare, BB cream has been creating a buzz in the industry recently.

FMI reports that while Germany has been the largest market for BB cream, Asian economies such as Japan and Korea will remain the high-potential investment pockets for brands. North America is also cited as a significant market for cosmetic brands selling BB cream.


According to the FMI report, more than 45% of the BB cream sales is accounted for collectively by normal and oily skinned consumers. However, BB cream will remain most sought after among consumers who have a combination skin type, as indicated by FMI's analysis. The report envisages over a third of the total market value made up by the combination skin type segment. Consumers with the sensitive skin type are least likely to prefer beauty products such as BB cream, says the report.


For more information visit https://www.futuremarketinsights.com

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