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African beauty start-up launches range, empowers women


Nthabi Mokitmi-Dlamini

Beauty product start-up, Byu-t̮i by Popz, has launched a range of locally infused make-up and beauty products that is helping women to build new careers.

Byu-t̮i by Popz is the brainchild of businesswoman, Nthabi Mokitimi-Dlamini, who wanted the new make-up brand to be proudly African, inspired by her home country of Lesotho.


The brand was conceived with a view of giving back and leaving a legacy of positive social impact. As such, the company is actively involved in two outreach programmes that are creating employment for women coming out of abusive relationships. In partnership with the Women’s Law Clinic in Lesotho and the Alexandra Centre for Abused Women in South Africa, Byu-t̮i by Popz trains these women to become beauty therapists and equips them with marketing and business skills to become financially independent.


"Many women remain in an abusive relationship for financial security. If we can shift paradigms and help these women to believe in themselves by building confidence in their abilities, then they can chart their course independently,” says Mokitimi-Dlamini.


Byu-ti by Popz products contain extracts from the blue agave, aloe vera and prickly pear plants from Lesotho and include a range of foundations, setting spray, removers and primers, with more products to follow. Many of the products use locally manufactured ingredients, while the mink lashes, gel liners and lip products are imported.


Comments Mokitimi-Dlamini "I am really excited about the launch of Byu-t̮i by Popz because we don’t have enough home grown African make-up brands that are made specifically with the African woman in mind. My family roots are in Matelile, the Mafeteng district in Lesotho and I was raised by my grandparents in Maseru. My grandmother, whilst a renowned academic, was also an entrepreneur at heart. Although most of our products are made in South Africa, it is Lesotho that gave me my start in life, and Byu-t̮i by Popz is my way of honouring my beautiful home country.”

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