Careful strategising of add-on services can position your salon business as the place to go for a variety of treatments.
One approach is to highlight your add-on services to ensure you tailor treatments to individual client needs. Treatments can be mixed and matched according to your client’s current skin concern and adapted within a course.
This is according to Dean Nathanson of CACI International, who points out that not only will add-on treatments enhance a client’s experience, but they can be marketed as standalone (as a lunch-hour or express treatment, for example), or as part of an extended treatment.
To find out more about this topic, go to page 13 of the October issue of the Professional Beauty magazine. Click here