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97% of women feel judged by their appearance

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The majority of women (61%) have been victims of negative abuse and comments about their looks in person or online, according to a MaiLi and Sinclair study.

Nearly all of the respondents in the study, which surveyed 10,000 female-identifying women aged 18+ from counties in Europe, South America and the Middle East, said they'd faced judgement based on their appearance.

The study’s aim was to expose women's attitudes towards judgement, power and dermal fillers.

Findings showed that all women believe in appearance autonomy and the right to live free from judgement, with 90% stating that women should be able to do whatever they want with their appearance.

The study points out that former supermodel Paulina Porizkova ,who made headlines recently when she was photographed in black lingerie at age 57 to represent older women as ‘still sexy and viable’, was hit by online abuse and judgement.

Abuse and appearance-based commentary were lowest for women in the UK (48%) compared with other regions and highest in Mexico (68%).

Hyaluronic acid fillers brand, MaiLi, released the survey with global aesthetic company Sinclair, alongside the launch of its ‘My Power’ campaign that says no to judgement, in support of women everywhere.

“MaiLi believes in the right of women to live a life authentically and without judgement. This campaign represents a rallying cry for women to own their power, and for haters to keep their judgement to themselves,” stated Lee Anne Evans, global head of Brands Injectables & Threads, Sinclair. To read the full study and discover more about the campaign, go to sinclair.com/news/

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