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Johannesburg Expo

Celebrating 20 years with our move to the kyalami International Convention Centre

In a fitting tribute to our 20th anniversary Professional Beauty moves to the Kyalami International Convention Centre.

Kyalami allows us to stage our conference programmes in the heart of the exhibition area which means your stand will be surrounded by qualified buyers interested in your business.

This is a first class, international standard venue with excellent facilities, natural light and free onsite car parking.

Kyalami provides separate but interlinked space to cater for the different needs of our beauty, spa and hair visitors.

The Executive Club @ProfessionalBeauty2024

Skin, spa and advanced treatments at Professional Beauty 2024 will have its own entrance, luxury networking area and first-class conferences. Buyers will be offered an executive club experience to ensure good business with participating brands.

  • Four important conference and seminar programmes will draw buyers
  • A luxury networking area in the heart of the expo where selected suppliers can meet and dine with buyers
  • Professional Beauty will host new prospects and bring them to your stand in the heart of the networking and conference area.

Four Seminars & Conferences To Draw Buyers


with speakers from SA’s leading spa operators


a full two-day programme drawing specialist salons and


from staff challenges to retailing, we discuss the topics that bring in buyers keen to grow their business


their main event brings those industry stalwarts

Visit Pro Beauty in Johannesburg

Brands | Seminars | Live Stage | Education | Competitions

The Professional Beauty Johannesburg expo is the ultimate beauty professional hub.


Spot the trends

The experts behind your favourite brands will be showcasing their most recent innovations in skincare, aesthetic devices, nails, make-up and more.


Discover new skills

Whether it’s brushing up on your business know-how or expanding your creative offerings, there is something for everybody.


Network with fellow professionals

There are endless opportunities to discuss industry challenges, business ideas and solutions with like-minded professionals.


Come with your college

A fun and educational experience for students and lecturers alike.


Shop & Save

Save big on products you will love and your clients will love even more. Get the newest beauty releases at unmatchable prices.


Learn at our Seminars

Get education on business skills and tools to improve your business and performance.