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Growing list of Johannesburg Exhibitors

Professional Beauty is the biggest industry event of its kind for the sector, a must-attend event for your business, and salon team. Packed full of exciting new products and innovations that will give you great insights into what the latest trends are in skin care, nail care and equipment supplies.


Guangzhou Yili Cosmetics Co., Ltd.

MVAKA is a company dedicated to hair products, specializing in providing high-quality styling  and hair care products. We are a robust manufacturing factory based in China. Visit our stand to explore our latest range of hair styling  and hair care products and discover our extensive capabilities and explore the wide range of high-quality products we offer.

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Seasun Laser

Seasun Laser is one manufacturer which focuses on diode laser handles, diode laser modules and whole parts kits provider for laser hair removal machines. 

What you can get from us: 

  1. Diode laser handle design & existed 9 kinds of diode laser handle for use 

  1. Diode laser module customized & design diode laser module 

  1. Whole parts kits such as diode laser handle, screen, control systems, cooling system parts to help customers install laser hair removal machine in South Africa 

  1. Diode laser hair removal machine for distributors 

  1. Newest products patent small home use diode laser hair removal machine 

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Calgel is the original professional soft-gel system manufactured in South-Africa since 1981. Now loved internationally. Known for being ultra-gentle to the natural nails, Calgel now also incorporates intelligent Japanese technology to ensure exceptional quality. The Calgel philosophy is to offer products that are non-damaging, gentle and long lasting.


Educated Beards

Come see, feel, and experience our Educated Beards Premium Grooming products and discover a whole new world of men’s grooming, with our certified organic men’s range of products for the modern man. Educated Beards is specifically designed to care for and maintain a healthy beard


Face to Face Beauty and Make-Up Design School

Face to Face Beauty and Make-up Design School is the longest established school in Africa. The school is registered nationally and internationally with ITEC and CIDESCO. A special show discount will be given on all courses.

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Hair Cair 


At Glow Nutrition, we believe that true beauty emanates from within, sourcing only the highest quality ingredients for our formulations. Our product range includes collagen, bone broth and a new, HOT product launching at the show. Be sure to visit us at stand A3.


Isa Carstens® Aesthetics

Isa Carstens® Aesthetics, more than a product range, a trusted partner on your journey to success. Visit us for information about our unique business value proposition & turnkey eCommerce solution.


Laloo Cosmetics

Laloo Cosmetics empowers aspiring nail technicians with Aesthetic Artistry’s comprehensive training. Unleash your potential using our quality, safe, and ethical products, including HEMA-free, cruelty-free, and vegan acrylic powders, gel polishes, and more. Excel in the industry – join Laloo today!

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Lilian Terry International (Pty) Ltd

Lilian Terry International are the creators of the first homeopathic aromatherapy complexes, which are 100% natural. Our range which was formulated by a clinical aromatherapist and a medical doctor and homeopath – includes massage oils, body polish, wraps and silicone massage cups which are available in professional use and retail products. Made in South Africa since 1996.


Multi Brands Outlet (MBO)

Mayas Professional Barber Scissors & Beauty Instruments. We offer to the Beauty Industry to the Professionals and to Individuals the below range World class Beauty Instruments Professional Barber Scissors Men’s Exclusive Shaving Kits We are the manufacturer and direct supplier to Distributors in South Africa and across the globe. Please see our website for more details

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My Appointment

My Appointment is an online booking app and fully cloud-based point of sale. Manage your business easily and conveniently from anywhere. Allow your business to generate revenue 24/7 by selling online and letting your clients book their own appointments through our mobile app. Anytime. Anywhere.


PAESE Cosmetics South Africa

Healthy make-up, beautiful skin We draw inspiration from nature – our most important treasure source of beauty. Get to know our colour cosmetics rich in natural active ingredients. At Paese we combine make-up with skin care. Our products will naturally emphasize your beauty while nourishing your skin.



Who is pHformula? Through continuous research and innovation at the Laboratories in Barcelona, Spain, pHformula has become a leader in the medical aesthetic industry for the skin specialist. “Our integrated approach between cosmeceutical and medical skin care has created the first pharma-cosmeceutical range available in more than 45 countries globally.” Petru van Zyl ~ FOUNDER


RefectoCil South Africa

As the global market leader, RefectoCil® is synonymous with brow & lash tinting products that have been sold worldwide for over 90 years in more than 70 countries. Characterised by professional quality, the diverse product range is all you need for any lash & brow service.

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Saloncare,a global professional facial & body treatment range, 28 years present in the industry will be

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Screaming Beauty

Discover the power of proudly South African beauty products at the Screaming Beauty stand! Join us at Probeauty and try out our innovative formulations that will elevate your salon services. Don’t miss out! #ScreamingBeauty #Probeauty2023


Spa & Salon Solutions

Spa and Salon Solutions was established in 1996 with a focus on the import, manufacture and distribution of premium professional products, machinery and equipment into the South African beauty and medical aesthetic markets.

Just over twenty years later, the company is a well-established and respected specialist supplier, locally and fast gaining a reputation in the spa and salon sector abroad – largely due to the development and growth of the range of hand, foot and body care products and professional equipment, Milk Solutions.

At this year’s expo we will be launching Sorted Skin


Supernova Depi

Supernova Depil, by Melinda, is back in South Africa and will be showcasing the all new ranges of waxes and treatments developed by Melinda van der Walt, under the Supernova Depil Brand. We offer a range of waxes that won’t clutter your stockroom but will give you all you need to meet all your clients’ waxing needs and also allow you to add some individual touches so that you can do “My Wax, My Way!

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Unlock the potential of your salon with Veaudry International. Experience excellence with our premium brands – Veaudry, muk, Addmino-18, and DS Laboratories. Partner with us to help grow your business.

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Wahl is a trusted name in the grooming industry, offering high-quality clippers, trimmers, and other grooming tools for both professionals and consumers. With over 100 years of experience, Wahl is committed to providing innovative products that deliver superior performance and precision. A wide range of our professional clippers and trimmers will be showcased at our stand as well as bags and accessories


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Dexe Group

Dexe Group is now occupying a competitive position in the cosmetic-products field, including researches and developments, designs, productions, and OEM projects. Thus, we have customers all over Aisa, Europe, Africa, America, and the other twenty countries and regions. 

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10×10 TEN BY TEN

10×10 [TEN BY TEN] is a Japanese hair brand started in 2021 in Lagos, Nigeria. Happy to announce to expand in South Africa this time! Our Wigs & Weaves are made from Virgin human hair or 10×10 Premium fiber (Not synthetic!!).

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Bio Sculpture SA (PTY) Ltd

BIO SCULPTURE is celebrating 35 years in the industry! We offer unique training courses, equipping you with the information you need and professional products, allowing you to take your business to the next level. Visit us to find out more about making BIO SCULPTURE part of your future.

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DeeZyn Beauty Bar

A curated collection of luxury beauty and haircare products, with the option to order telephonically or a personalized touch in a secure environment based in Highway Gardens.

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Employers’ Organisation for Hairdressing, Cosmetology, and Beauty (EOHCB)

The EOHCB is a Constituted registered Employers’ Organisation as per the Labour Relations Act, 66 of 1995, and have been representing its members at Bargaining Council and CCMA in Collective Bargaining and Labour Dispute Resolution since 1947.

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FUNGAL-ANTISEPTIC or NAIL-ANTIFUNGAL for loose or fungal-damaged nails?

Come and find out what differentiates Fix-4-Nails® from general antifungal.

Fix-4-Nails® is a unique dual-action treatment that prevents infection and protects or restores the nail bed’s condition. Exactly what loose or fungal-damaged nails need to regrow naturally.

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Hairdressers Closet

it’s all in the name. We provide clothing for hairdressers, barbers and the like to theme your daily work style form the standard black into something far more sassy & catchy. If you work in the industry then pay us a visit to see what’s on offer!


Indulgence Spa

Indulgence Spa Products (ISP) brings the essence of luxury to your doorstep. Elevate your spa rituals with our exquisite range of products that redefine opulence and delight yourguests. Embrace the sophistication that’s long been adored by the most discerning clientele worldwide.

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Unlock the perfect pairing for your lash extensions with our lash enhancing serum. Specially formulated to support and complement your extensions, it strengthens and nourishes your natural lashes, ensuring a flawless blend. Enhance your lashes with confidence. Discover the secret to stunning extensions today! 


Lime Light

Lime Light is S.A’s Biggest one stop hair and beauty supplier with the World’s leading brands under one roof. Especially the worlds #1 wax Depileve. With over 13000 products we can assist your business with a comprehensive and convenient experience by eliminating the need to visit multiple places or engage with multiple vendors. Convenient online shopping for early morning, late night or anytime orders.



At the heart of our brand is the stylist community that continues to inspire us to create effective and easy-to-use products. And today, our goal remains unchanged: to continue pioneering innovation in beauty, while continuing to use our platform to make a difference. Visit our Retail stand to see the new products we’ve launched and more.


Nativechild Africa (PTY) LTD

We are passionate about bringing men and women natural hair and body care. Our mission is to create and distribute products that do not contain any harsh chemicals, sulphates, paraben or petroleum and are animal cruelty- FREE. The company’s core focus is on providing our customers with effective products that do not contribute to toxicity in the body. Our products are designed to assist hair growth, restore moisture whilst reducing breakage and provide all the nourishment & minerals that your hair needs to grow and thrive



OPI is committed to providing unlimited award-winning shades and high-quality products, with a focus on industry safety and innovation. Now distributed by Modern Hair & Beauty in South Africa, who strive to provide the highest quality service and education.

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Patricia Clarke

Patricia Clarke has supplied the industry with our body wrap and anti-cellulite, firming gel for more than 30 years. We offer a cost effective in-salon treatment with amazing results; plus, a home care range to maintain results. The all day, everyday solution to centimeter loss. Visit us at Stand E10 to take advantage of our amazing show offers.

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Radiant Healthcare

Radiant Healthcare have been a market leader in the Medical Aesthetic industry ever since their inception in 2004. They strive to supply systems and products that are suitable to all skin types, budgets and needs while remaining on the forefront of technological advancements



Join our first-ever Beauty Indaba Conference with some of the industry’s key professionals. Contact SAAHSP on 011 675 6518 or for more information or to book your seat. Visit our stand, D18, at the Professional Beauty Expo for more information.



Sharplines is a supplier of professional beauty products, furniture and Accessories. Having sourced & imported tools of the beauty trade for over 30 years, we do our utmost to ensure our network of salon owners are well equipped for success.

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SUNSKIN is a Sunscreen, Skin Care & Collagen company with a wide variety of high-end sunscreens with protection against UVA, UVB and added, HEV & IR-A, to combat Oxidative stress. Suitable for anybody & all ages.

Dry Touch Feel, with an Anti-Pollution Shield & suitable for everybody of all ages.

The UV-DERM SPF50 range consists of different consistencies for any need. The cream-gel absorbs & dries quickly on skin. Dry touch feel, with an Anti-Pollution Shield.


FACE – Tinted, Anti-Ageing, Problematic-, Sensitive skin

BODY & FACE: Sprays & Lotion. Mineral sunscreen.

The SUN COLLAGEN GOLD Peptides with added UV protection for eyes & body, work in synergy with the sunscreen to protect the collagen in the body. With Lutein, MSM (joint juice), CoenzymeQ10, Vit C & D Fibersol

BAKUCHIOL SERUM is the natural alternative to Retinol & can be used day & night. With added ingredients: Sodium Hyaluronate, Vit C & E, Squalane, Bisobolol. Anti-ageing & Acne prone skin


BODY & FACE Broad Spectrum


SKIN KIDZ skin care range for young healthy skin, ages 1 year to young teens.

Cleansers, moisturizers, shampoo, sunscreens

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Xuchang SV Industrial Co., Ltd.

Xuchang SV Industrial Co., Ltd. Is a human hair factory which is specialized in manufacturing and exporting human hair. Our factory has over 180 experienced professional and technical workers to provide customer good quality hair products. Our main products include human hair wigs, hair bundles, lace closure, lace frontal, hair extensions etc. 

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Aesthetic Artistry

Aesthetic Artistry is the industry leader in paramedical and permanent makeup education. Our hands-on, in-depth courses equip students with technical skills and knowledge to excel. Find high-quality products and comprehensive training in one place.

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Blush Academy

Blush Academy is a Nationally & Internationally accredited Make-up Artistry, Hairdressing & Beauty Therapy Academy, as well as a Trade Test Centre. We are the only Make-up School in South Africa working in co-operation with Kryolan Professional Make-up.

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Dopro Healthcare

Dopro Healthcare is a distributor and service provider for IPL and aesthetic devices. We specialise in delivering top-quality equipment to healthcare professionals, empowering them to offer cutting-edge aesthetic treatments. Our extensive range of devices is complemented by an award-winning online education platform.

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ESP Cloud Salon & SPA Management Solutions (Est 1994)


ESP Cloud Salon & Spa Solutions, where Artificial Intelligence, Business Intelligence and Human Intelligence converge. Visit our stand to find out how you can intelligently improve client retention, fill your schedule, increase client spend, streamline operations and reduce costs for your salon or spa.


Glow Nutrition Products

At Glow Nutrition, we believe that true beauty emanates from within, sourcing only the highest quality ingredients for our formulations. Our product range includes collagen, bone broth and a new, HOT product launching at the show. Be sure to visit us at stand A3.


Hygiene Disposable Wear

HDW Group has been supplying the Beauty industry since 2018.We import and manufacture locally disposable products for the beauty and medical industry. We supply disposable bed sheets, fitted sheets and more.



iTEC & VTCT are the UK’s market-leading specialist vocational and technical Awarding Organisation (AO) and End-Point Assessment Organisation (EPAO) for hair, beauty, aesthetics and complimentary therapies as well as a number of qualifications in sports therapy, fitness and learning and development. Our qualifications are delivered under three brands: VTCT, iTEC and Skillsfirst, covering over 2,500 centres worldwide with over 120,000 learners and apprentices every year.

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Lays Beauty

Lays Beauty Range caters to all your beauty and healthcare needs. We have been around for more than 2 decades, suppling stores throughout Africa as well as the USA market. Testimonials from our loyal customers is testament to the fact that Lays Beauty Products are SAFE, Effective and Affordable. Come visit us at stand E16 and make use of the incredible offers.

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MATIS was founded in 1936 in Paris by Doctor Mavromati, a chemist in cosmetology. Today, the brand is recognised worldwide as a beauty expert, with innovative, scientific, tailor made skincare products and services that people trust and love

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Motherkind Co

Motherkind Co is one of South African’s most trusted and innovative collagen brands. We create life-transforming nutritional supplements that promote kindness to the body from within. Our hydrolyzed collagen peptides are of the finest quality, and we have the scientific results to prove it.



NSI has been in South Africa for 30 years and proud to be part of a globally known industry inspired by the Slack family since 1957. NSI’s goal is to educate nail technicians worldwide with quality products that are safe to use and durable to wear. We make the chemistry; you make it beautiful. In 2023 NSI has exciting product launches of new product lines nationwide.

This year we will be showcasing our Soft gel Tips, Cream Gel Polish that is HEMA free as well as many of our newer ranges and successful current products lines like ; Attraction Acrylics, Balance HEMA Free Hard gels, Rubberbase, Builder in a bottle and much more. we welcome you all to come meet our fantastic team and join our NSI Community.


Paul Mitchell

At Paul Mitchell, producing the highest quality professional hair care available was simply not enough. Paul Mitchell is dedicated to making the world a more beautiful place. They were the first professional beauty company to stand up against animal testing and their charitable efforts continue to set the standard for giving within the haircare industry. A commitment to caring for people and the planet is a driving force in everything they do

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Red velvet gel nail manufacturing is the company based in Johannesburg was founded in 2017 called rvg in short. We specialise with gel polish and we have 270 different colours all in stock we also do branding for your own product.




RégimA is a unique, advanced, medically accepted, results driven, anti-ageing, skin rejuvenating range manufactured exclusively for the use of doctors and skin care professionals. Multiple award winning, RégimA’s status is cemented as a skin care leader in the world market. Ensuring actives are used at maximum efficacy, RégimA is a cosmeceutical focusing not only on AESTHETICS but SKIN HEALTH.


Safely, gently and naturally, RégimA helps all skin types, skin problems, restoring a youthful appearance, improving colour, tone and texture, smoothing away ageing lines and uneven skin colour, bringing back that glow of a good, healthy skin, irrespective of age


Smink Emporium


Our SMINK journey started when we realised the essential opportunity in the South African make-up industry for make-up kits in all academies. In 2022 SMINK Emporium Pty Ltd was established and since then we’ve started developing our own proudly South African colour cosmetic range. We are extensively focusing on sustainability tests on all our products to ensure we deliver products of outstanding quality like nothing else in the industry. Combining these factors together with 23 years of experience leads us to the result of the finest formulations for our product range and this is the heart of our business where our true pride lies. SMIINK Emporium is a vegan, proudly South African brand, never tested on animals and believes in women empowerment. We simply can’t wait to launch and share the whole colour cosmetic range with everyone at the Pro Beauty Expo 2023.

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Thesera is an innovative award winning, cutting-edge technology company revolutionizing the beauty industry. With our innovative solutions and advanced treatments, we empower aestheticians to provide precise and personalized treatments. Join us in shaping the future of no needle aesthetics and improving lives worldwide.

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Over the last 20 years, Vitaderm has developed a results-driven clinical skin care system to meet the diverse needs of South Africans. Our passion is to significantly improve skin health with ethical, clean and safe formulations. We are forever against animal testing.