25 October 2021 @ Bryanston Country Club
Your R550 ticket includes:
Lunch and refreshments
Access to a number of exhibition tabletop stands
A full day of insightful and not to be missed seminars by industry leaders
Streams to cover the essential elements needed to grow your salon and spa business
25 October Programme
Managing your business
Sales and retailing
Always a challenge, another look at ways to improve this essential income stream
Should you take a deposit on booking?
A difficult decision, we debate the pros and cons
Staff training, why you need to do this.
A look at why you need to do this and how to get the best, most cost-effective upskilling for your team.
Marketing your salon
How to win back clients
As the lockdown continues, many clients have been lured away from your business by your ex-employees and now have treatments at home. How can you win them back and prevent this from happening again?
Is sending a birthday message enough to ensure client loyalty, maybe there is more you can do
Marketing tips, how effective is social media?
Everyone believes a social media presence is essential to marketing your business, but how effective is it and are there other ways you should also be using to promote your business?
Managing your premises
Spruce up the salon on a budget
Since before the pandemic, money has been tight in South Africa, but don’t neglect the maintenance of your salon. There are many ways to improve the look of your premises from a lick of paint to adding plants and pictures
Make your salon as energy efficient as possible
Make sure that you are not paying more than you should in running your salon. LED lights, timers for geysers, so many ways to save a little money and make your business more sustainable
Location, location, location
Rent/buy/homebased/mobile. So many choices on where to run your business and there are so many factors that come into play in choosing the right one to suit your aims and ambitions