Top Beauty Trends for 2025 Bold Lashes: Customisable, wispy styles with AI-driven lash tech. Skinimalism 2.0: Multitasking products with skincare benefits. Eco-Friendly Beauty: Waterless formulas and sustainable practices. Tech-Enhanced Beauty: AR try-ons and AI consultations. Romantic Makeup: Darker, grungy looks with soft contrasts. 2025 blends innovation, self-expression, and sustainability in beauty.
Learn how to perform semi-permanent brow treatments on melanin-rich skin. Experts explain the importance of pigment selection, correct techniques, and aftercare for achieving flawless, long-lasting results. Techniques like ombré and powder brows are recommended over microblading, with a focus on personalized care and avoiding common mistakes.
Over a third (36%) of adults admit to sharing their beauty products with others, despite potential hygiene risks.
As with all areas of the beauty industry, lashes are becoming more inclusive. We ask innovative lash experts how you can make your lash business more accessible and reach more clients...
Brow blindness is a new and trendy term making the rounds on social media on social to highlight brow blunders that many of us have been guilty of by wearing a trending brow that doesn’t fit your face.
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