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How confident a business owner are you?

Building expertise within your skill set and ramping up self-confidence are key to developing personal assurance as a salon owner.

So says beauty business coach and founder of The Beauty Growth Academy, Alysha Bradley.

She advocates that owners spend lots of time practising the treatments they offer and getting comfortable with the equipment used.

“The more time you spend practising the treatment and techniques, the more confident you’ll feel when it comes to performing treatments in real life. Get the tools into your hands and practise as much as you can, whether that be on friends, mannequins or even yourself.

“Dedicate time on a regular basis to deepen your knowledge by practising and spending time learning more about the theory side of your treatments. The more knowledgeable you are about the treatments you offer, the more confident you’ll feel when it comes to speaking about it to clients, plus it’ll have you sounding like the go-to expert in your field,” states Bradley.

She recommends watching lots of tutorials online and even investing in educational masterclasses.

The next vital step is to build self-confidence as, according to Bradley, many beauty business owners experience strong feelings of imposter syndrome at some point during their beauty journey.

“This can have them questioning themselves, making them anxious about making mistakes and worried things aren’t going to work out for them.

“Working on your self-development alongside your skill set can have a huge, positive impact on your business in the long term because it will help you feel more confident in yourself.

“Some things that you can do to include self-development work into your routine include reading self-development books, listen to inspiring, motivational and educational podcasts, positive affirmations, setting goals for yourself, and investing in a coach or mentor.

“The beauty of technology now is that most of these activities can be done while you’re on the move, using apps,” concludes Bradley.