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Professional Beauty hosts successful Johannesburg Expo

Some 6,477 industry professionals descended on Gallagher Convention Centre in Midrand on 3 & 4 September to attend Professional Beauty Johannesburg.

In addition to dozens of exhibition stands showcasing the latest in beauty, nails, spa and aesthetics, the expo encompassed a wide range of events including Salon International, the Business Seminars, Advanced Skincare Stage and the World Spa & Wellness Convention, as well as nail and make-up competitions and a ‘Treat the Visitor’ zone, where therapists performed neck and hand massages.

Said exhibitor Amanda Harrod of Saloncare: “I knocked the ball out of the park with sales at this year’s show. Additionally, I appointed two new distributors from African countries, namely Botswana and Uganda. This was achieved through Professional Beauty’s International Buyers’ Forum.

“I literally have four clipboards of leads from the show. This show is always so good for us. I also sponsored the ‘Treat the Visitor’ zone, which actually drove people to our stand. All in all, we achieved a 100% success rate.”

Jacqui Faucitt of RégimA and her team received many good leads at the show. She said: “This includes new stockists, as well as people from Mozambique, Uganda and Rwanda. There were 10 of us on the stand and we were all busy. Our show specials really worked as they prompted people to come to the stands.”

The pHformula stand was very busy, noted Carina Meiring. “We had lots of visitors and several quality leads to pursue.”

Kerri Lichter of Guinot reported great interest in the new Hydradermie device. “It’s been a good show and we have several new potential leads.”

The Ingrid Millet skincare brand made its first appearance in South Africa at the Professional Beauty Johannesburg Expo. Said distributor Mohammed Vally. “We’ve managed to fill a good couple of pages with leads to follow up.”

Sue, Pieter and Clarissa Vermeer of RefectoCil enjoyed constant attention at their stand. “There has been a lot of interest in the Intense Browns product in particular,” they said.

Medi Aesthetic Solutions’ Samantha Lockhart noted: “The show was great, a bit smaller than pre-Covid, but we had some good interactions with potential clients/ stockists. All-in-all, another successful Professional Beauty Expo!”

Lisa Charlton of Matis launched the Purité Pro treatment with pre- and pro-biotics. “We received a lot of interest from our current stockists at the show. The new Matis Skin Alayzer also generated interest. It was great to sell products off our stand.”

The Vitaderm team found the calibre of visitors to the show to be good. “They were keen to find a skincare brand that is more affordable and hits the target market. This was a good show.”

Said Kym Stafford, distributor of numbing cream brands Leedfrost, Pro Fusion and Profelcaine: “All in all the show was a success for us, a new brand. Having only been in the market for a few months, our main aim was brand exposure and I think we achieved that. I loved that there were so many events in the main hall, like the Business Seminars, the Advanced Skincare Stage and the SAAHSP Seminar, which gave people lots to do while looking around the expo.”

Professional Beauty Johannesburg 2024 is scheduled for 1 & 2 September.