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Trends shaping the wellness industry

Global Wellness Summit (GWS) research finds that wild water experiences and science-based beauty are trending strongly in the wellness sector.

The GWS ‘The Future of Wellness 2023 Trends: Mid-Year Update’ reports that there’s been a movement fuelled by beauty consumers who are demanding education, transparency, results-driven beauty technologies, science in ingredient formulations, and biotech formulations that are far more effective than natural extracts.

Says the report: “The beauty and wellness industries have the opportunity to change the way consumers view synthetic ingredients by using science and technology to secure supply chains and pave the way for innovations.”

GWS notes that the pandemic spurred a demand for in-nature experiences that shows no signs of lessening. “In 2023, people will jump into the world’s wild waters for some ‘blue wellness’, with a global surge in new-look hot springs destinations and wild and cross-country swimming. Hot springs are now poised to be the next big thing in wellness, with developers combining live entertainment, watery wellness classes, restaurants and bars, with traditional soaking.”

On the cold side of the trend, there is surging interest in wild, cold and cross-country swimming. Wild swimming groups are offering inclusive group swims that foster connection, and more global resorts are offering guided wild swimming programmes. Cross-country swimming is starting to take off, and people are even building wild swimming ponds instead of the old concrete swimming pools.

According to the GWS report, one of the biggest wellness trends for 2023 has been the development of new spaces and experiences that bring people together in real life for social connection. “The recent wellness market has led with me-time experiences and digital wellness – both lonely journeys of self-care – but the pandemic has proven to be the breaking point.

“Social wellness clubs with different vibes and price-points will surge, where group bonding comes first, and the wellness experiences serve as social icebreakers.”

Travellers are now seeking much deeper cultural experiences and showing interest in going to the source of ancient healing and knowledge to learn how they care for the land and for themselves, says GWS. (Report by Ellen Cummings) Source: