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Ian Fuhr speaks on the relationship between culture and customer service

Founder of the Sortbet Group, Ian Fuhr, will present the keynote address at Professional Beauty’s World Spa & Wellness Convention, which takes place on 3 & 4 September at Gallagher Convention Centre in Midrand.

Having launched the Sorbet salon chain in 2005 with just six stores, Fuhr, who was also the CEO of the Group, grew the franchise to 220 salons countrywide by 2017. After selling Sorbet that year, Fuhr went on to create Hatch Institute, which helps companies build a strong culture in a diverse workforce.

In his address at the convention, Fuhr will focus on the relationship between culture and customer service and how to navigate the socio-political complexities of the South African landscape.

Other top speakers already confirmed to present at the convention are Sharon Barcock (Director Spa & Fitness Operations & Development MEA & Türkiye, Hilton); Francisco Garcia (Director Jiva Spa, Taj Cape Town); Charné le Roux (GreenSpa.Africa) and spa consultant Marisa Dimitriadis.

Topics to be covered at the convention include the following: Laws of Attraction (trending treatments and global wellness movements you can introduce into your spa to draw in new clients); Cementing Your Financial Foundation; Talent Magnet vs Drama Queen Magnet – Are You Attracting the Right Staff into Your Business?; Online Onslaught Part 1 – Forget Instagram and Facebook, How Does Your Spa Rank in Cyberspace?; Online Onslaught Part 2 – Is Your Website Design Attracting or Repelling Potential Guests Looking for Info?; Troubleshooting Central – The Potential Pitfalls for Spa Managers and How to Avoid Them; The Balance Sheet of the Future: How Sustainable Initiatives Enhance Your Bottom Line; and Scheduling, Yielding and the ‘D’ Word (i.e Discounts).

The World Spa & Wellness Convention runs alongside the flagship annual Professional Beauty Johannesburg Expo, where leading suppliers in the beauty, nails, spa and aesthetics sectors will showcase their wares. To pre-register for free for the Expo click here