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Are your therapists retail-ready?

Selling products in the salon is a necessary part of revenue generation yet it is something that many therapists are reluctant to do.

As beauty therapists, we are mainly taught to perform treatments not to sell products. Some of us also don’t have a ‘sales’ personality, so selling doesn’t come naturally. Others have had uncomfortable responses from clients to their sales efforts and therefore tread lightly when it comes to retail.

So says business coach Helena van der Vyver of 1ne s.p.a. She continues: “We all have an immense potential for sales and I believe that with some guidance, everyone can pursue this.”

In the June 2023 issue of Professional Beauty, Van der Vyver provides some very useful pointers on how to encourage your therapists to up their sales. To read the article on pages 18 and 19 click here