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How your spa can tap into the pregnancy market

Pregnant women are often cautious about spa treatments and need a massage therapist who is educated in precautions and contraindications throughout the pregnancy journey.

So says Tsholo Bless, a qualified doula, in the May issue of Professional Beauty. She points out that a doula is a trained professional who provides continuous physical, emotional and informational support to their client before, during and shortly after childbirth to help them achieve the healthiest, most satisfying experience possible.

“Doulas have a positive impact on the wellbeing of the entire family,” continues Bless. “They must be able to perform treatments with the expectation of soothing and diminishing any of the client’s discomforts, while ensuring that she feels grounded and at ease in her body.

“As doulas, we aim to create a safe environment for the mother and her unborn child, which often puts the mother at peace. This is important because pregnant clients will only return for treatment to someone that they trust and who has their best interest at heart and is not just out for financial gain.”

To learn more about this specialised topic, go to pages 14 – 16 of the magazine. Click here