Register today for our JHB Nail Competition

Major rebrand for L’Oréal Active Cosmetics

The L’Oréal division that houses the SkinCeuticals, La Roche Posay, Vichy, CeraVe, and Decléor brands has undergone an identity change.

Formerly known as L’Oréal Active Cosmetics, the division has been renamed L’Oréal Dermatological Beauty so as to better align the division with its objectives.

According to a press statement, L’Oréal sees the dermatological brands within the newly described Dermatological Beauty division as having a critical role to play in addressing rising skin pathologies and aesthetic needs. That’s because they can offer skincare co-developed with doctors, as well as access to advice and dermatological services in this fast-evolving world.

As a division, the now-called L’Oréal Dermatological Beauty saw global sales rise by 30.6% to €5.125 billion ($5.469 billion) in 2022, as it posted double-digit growth in all regions.

In the statement, L’Oréal reiterated key statistics about the skincare industry, including that more than 2 billion people worldwide have skin issues today. It was proposed that this figure keeps growing as the population is ageing and individuals are increasingly exposed to urban pollution.

The company also noted a growing trend for consumers turning to medical professionals to meet their demanding aesthetic expectations. (Source: https://aestheticmed.co.uk/site/featuresdetails/loreal-active-cosmetics-division-rebrands)