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What to keep in mind when shopping for a new brand

Having a mental checklist of what you expect of a brand, as well as viewing the supplier as a partner, are key factors when deciding on a brand.

While asking others for their opinion on which brands work best for them seems like a good idea, remember that each business is different and what works for one salon may not be the right fit for yours. Take time to revisit your ethos, think about the treatments you believe in and who your target market is before looking into a brand.

View taking on a brand as a partnership. Ask brands what they can do to support you and how can they help you to grow your business. The brands you have in your salon are reflective of your business.

It’s important to ascertain if there are any hidden costs behind the brand. Ask what training is available for you and your team, whether there a minimum order, if the brand has any expectations of you and ask the right questions so brands are ultra-transparent.

Make sure you and your team are passionate and excited by the brand, as clients want to know that the pros love the brands they are using for treatments. If you don’t believe the brand delivers the results it promises, it will show in how your treatments are being performed and in your conversations with clients.

Create a marketing strategy; find out about the brand’s marketing plan for 2023 and see how it fits in with your business’ own agenda. This way you will grow your business with the brand as key events and launches happen. (Source: Professional Beauty UK)

For those in the Cape region, the Professional Beauty Cape Town Show on 5 March at CTICC 2 provides a great opportunity to find new brands. To register for the show click here