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Alternative therapies top spa searches

Currently the most searched for spa treatment of the year according to a survey conducted by is the yoni steam, which is otherwise known as vaginal steaming.

Regarded by some as a controversial treatment, searches for yoni steam have increased by 124% during the past 12 months.

Practitioners of yoni steam treatments believe this therapy helps to regulate the menstrual cycle and ease period cramps and bloating. However, these claims are disputed.

The second most searched for spa treatment is another alternative treatment – crystal healing massage, which is up by 91%. This type of massage involves placing healing minerals and crystals around the client so that they can benefit from their healing properties while receiving their massage.

According to the research, massage treatments are set to be extremely popular with consumers in 2023, with traditional Turkish bath massages up 85% and gold massages (a type of massage carried out using 23-karat gold to give the skin a dewy glow) also up by 84%.

Ayurveda massages ranked in ninth position on the list of most searched for spa treatments, with searches for the traditional massage, which uses specific warm oils to restore the body’s balance, up by 50% in the last year.

The facial treatments set to be the most popular in 2023 are lymphatic drainage facials (+83%) and light therapy facials (+49%).

Sound baths, colonic hydrotherapy and salt saunas all also featured in the top trending treatments of this year, with searches having increased by 83% for each.