ENTRANCE POLICY: Professional Beauty is reserved for trade and professional visitors only. Due to the professional nature of the event, babies and children under 16 cannot be admitted.
Twincare’s Nail World hits home22 May 2017 Artistic Nail Design’s Melissa Peters and Alisha RimandoOver a hundred salon owners and nail technicians attended Twincare International’s Nail World Event held at its offices in Sunninghill, Johannesburg, on 8 May.Global educators from IBD and Artistic Nail Design were on hand to reveal the latest developments from their respective brands and to demonstrate innovative nail art techniques.Adding a business dimension to Nail World was Twincare International CEO, Stav Dimitriadis, who provided valuable tips to salon owners in terms of running their businesses.Kerry Sheldon-Jones, IBD international brand ambassador, spoke about how IBD has a proven efficacy in the market that stretches over 17 years. “What is fabulous about IBD gel is that it’s premixed, so you don’t need to worry about ratios. Our gel has natural flexibility and there is no lifting provided it is applied correctly. “IBD has 200 colours and we have a geek following across Europe. Our new Chrome range is right ‘on fleek’. IBD’s flex monomer service is exclusive to the brand. We are found in high fashion stores and we work with fashion shows.”Sheldon-Jones went on to demonstrate IBD Chrome, as well as a big trend in the UK, etched nails. In another seminar session, Artistic Nail Design’s executive vice-president and creative director, Alisha Rimando, performed a liquid & powder nail art demonstration, while Artistic’s global educator, Melissa Peters, demonstrated an application of the Colour Gloss range. Talking about Artistic’s Rock Hard gel, Rimando, herself a world champion nail artist, stressed that it combines the flexibility of gel with the durability of acrylic. “Artistic releases six collections a year and is a 100% professional brand. Our formulations are ‘5-free’, and we publish a magazine called Artistic Life Magazine, which features trends and nail art. For instance, in terms of the new Spring/Summer trends, there is a lot of blocked colour. “It’s worth noting that our colours are on trend with the runways. Artistic has a really big following in Los Angeles, with celebrity fans like Jessie J, Rita Ora, Chrissy Teigen and Iggy Azalea. “Our latest collection is called Urban Distressed. We always do a behind the scenes video for each collection that shows how they came up with the colours. A New Skate of Mind is our summer collection,” said Rimando. Also part of Nail World was a nail art competition, with Nicholas Ferreira winning the Avant Guard category (Artistic Nail Artist of the Year), and Theresa Michelle Matyukira the winner of the IBD Just Gel Nail Artist of the Year category. As an added extra to the Nail World event, Twincare International’s recently launched, very own waxing range, Screaming Beauty, was introduced to delegates. (Report by Joanna Sterkowicz)