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Sorbet launches make-up line07 March 2018The South African Sorbet Group, known for its vast chain of Sorbet beauty and nail salons, Dry Bars and men’s grooming salons, has launched its own make-up brand. This follows on from the success of the Sorbet nail colours and BB Cream and is in response to customer feedback, which identified the difficulties of finding foundations in the right colours.Together with Clicks, Sorbet launched The Skin Tone Project nationwide, which involved nearly 3,000 women in an effort to create a foundation range that would match to all skin tones. The result is 28 shades, giving Sorbet one of the most extensive ranges in South Africa.Sorbet has also created Foundation Match-Me services to help customers find their perfect match in store and has Match-Me experts at the ready in Sorbet salons and participating Clicks stores.The Sorbet make-up range includes a wide range of products, from eyeliners to lipsticks to professional tools.