ENTRANCE POLICY: Professional Beauty is reserved for trade and professional visitors only. Due to the professional nature of the event, babies and children under 16 cannot be admitted.
Men’s grooming market set to soar10 July 2017 Kim Hickman, Johan Pretorius, Tamara Dey, David Gillson and guest A 300% growth in men’s grooming products is predicted in the US over the next year, with this sector of the beauty market set to be worth $45 billion by 2018.So said David Gillson of Carlton Hair at the ‘New trends for the next Season’ event held at his Hyde Park salon in Johannesburg on 3 July. “I attended this year’s Cosmoprof Worldwide Bologna beauty trade show in Italy and was astounded when I heard these market projections. It was clearly evident from the show that more and more ranges are being created specifically for men. This even includes make-up products for men, albeit minimal forms of make-up,” commented Gillson.He noted that he’d been wanting to offer a men’s range at Carlton Hair Hyde Park for some time. “I’m pleased to announce that we’ve just taken on the Italian men’s grooming range, Dear Beard. Formulated with essential oils and natural and organic extracts, Dear Beard caters for the beard, facial skin, body and scalp.”Carlton Hair has also just launched a new treatment menu centred on the recently introduced Davines anti-ageing range of renewing shampoos and conditioners, called NaturalTech. “Just as environmental factors and stress affect the skin, so do they affect our hair,” continued Gillson. “Included in the NaturalTech range is a serum for the scalp to clear debris and stimulate growth. There are also products for hair loss. Being part of Davines, NaturalTech is made from very active plant ingredients.” Carlton Hair’s Kim Hickman performed a demonstration of the new Bondplex Luminage colour range and likened the process to ‘painting’ the hair freehand. “This range is designed to minimse the damage done to the hair by bleach powder. We actually paint the hair without it touching other hair. It’s a new toy for us and we’re loving it,” she said.Gillson pointed out that most of the hair salons in New York and Los Angeles are not doing foil highlights anymore, opting instead to paint the hair freehand. “With this technique you avoid the stripey look associated with foil highlights. And, you don’t notice the regrowth as much as with foil, which is great for these recessionary times. This technique is like ‘colour melting’ the hair.” Commenting on other global hair trends, Gillson said: “The word that everyone is talking about at the moment is ‘diversity’. Designer brand Prada this year used models with natural ethnic hair on the runway for the first time ever.“On our side we’re encouraging clients to embrace their natural hair texture and to stay away from heat styling, as currently there is a big trend against blow drying hair. For us at Carlton Hair it’s very important to educate our clients to be able to manage their hair at home.” Along with their third member of the Carlton Hair Creative Team, Johan Pretorius, Gillson and Hickman will attend the international Davines Hair On Stage event in Amsterdam in October. (Report by Joanna Sterkowicz)