ENTRANCE POLICY: Professional Beauty is reserved for trade and professional visitors only. Due to the professional nature of the event, babies and children under 16 cannot be admitted.
International Spa Convention rebrands18 July 2017The Annual International Spa Convention, a key component of the Professional Beauty Johannesburg Expo (3 – 4 September, Gallagher Convention Centre), will now be known as the World Spa & Wellness Spa and Salon Convention. Says Phil Woods, commercial director of T.E. Trade Events, the organiser of the Professional Beauty shows: “We have implemented the name change to bring the convention in line with the events that Professional Beauty holds elsewhere in the world. “There is no change to the format of the convention in that we will have keynote speakers, including wellness guru Rob Cowling, trend specialist John Sanei and sales training expert Venetia Butler, as well as panel discussions.“It’s important to note that the convention is as much for salon owners and managers as it is for spa owners and managers. In fact, the convention is for anyone involved in spa and salon operations who is looking to improve their knowledge, their particular situation and the industry as a whole.”Regarding the theme of the convention – ‘It’s all about the business’ – Woods says: “We are very much aware that the industry is having a tough time with the economy the way it is. Professional Beauty feels that getting industry professionals to focus on improving their businesses, knowledge and skills would be an effective way to help the industry to stay strong.”An entire morning of the Spa and Salon Convention will be devoted to building sales and making your staff profitable. Venetia Butler, head trainer at Sales Guru, will provide game changing information on how to retail, upsell treatments, retain clients and train your team. There will be panel discussions on the client of the future (i.e. changes in spending habits, treatments and product trends); how to get the right attitude from your staff to ensure happy clients; and understanding finance (from budgets to stock, salaries, KPIs and cash flow).Rob Cowling will speak on how the word wellness is often used to indicate a healthy balance of mind, body and spirit that results in an overall feeling of well-being. In this session. spas and salons can also find out how they can focus more on the guest experience.John Sanei will address the contextualisation of trends that have a direct impact on how salon and spa owners can innovate at every touch point of their organisations – focusing on the future of the industry, consumers and employees. All Spa and Salon Convention delegates will have complimentary entry into the Professional Beauty Awards cocktail event, which takes place on the evening of the 3rd of September, at the Gallagher Convention Centre.For more information about the Spa and Salon Convention, visit http://www.probeauty.co.za/spa.htm (Report by Joanna Sterkowicz)