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Equity deal boosts Venus Concept’s support to industry7 August 2017Privately-held global aesthetic technology company, Venus Concept Ltd, has closed a $38 million equity investment deal that will help support Venus Concept’s industry first and only subscription-based business model.In addition, the investment deal will also help support Venus Concept’s ongoing expansion and maturation of its 27 direct global offices, and the continued development of products to serve the aesthetic marketplace.Says Thyrza Price, marketing manager of Venus Concept SA: “Thanks to a global vote of confidence in the superior clinical outcomes of our devices by customers and end users, linked to an exceptional business model, #VenusConcept is attracting the kind of attention that enables even more investment in our R&D and support functions.”The equity investment was led by EW Healthcare Partners along with significant participation from HealthQuest Capital and Madryn Asset Management. Comments Scott Barry, MD of EW Healthcare Partners: “We believe that Venus Concept’s differentiated subscription model and unique products position it well to take full advantage of tailwinds in the non-invasive aesthetic market.”Domenic Serafino, chairman and CEO of Venus Concept adds: "We are excited to have an opportunity to forge new partnerships with two preeminent healthcare investment firms. This financing enables us to accelerate our expansion plans, utilising both the financial and intellectual resources now at our disposal." Approximately 70% of Venus Concept’s devices are sold in non-traditional markets. The company now sells its devices in over 60 countries.