ENTRANCE POLICY: Professional Beauty is reserved for trade and professional visitors only. Due to the professional nature of the event, babies and children under 16 cannot be admitted.
Cape industry turns out for Professional Beauty 7 March 2018The Cape Town Professional Beauty Show took place at The Lookout on the Waterfront this past weekend and was judged to be a great success. Says Phil Woods, commercial director of the show’s organiser, T.E. Trade Events: “The venue is set in a fantastic location, with the ocean on one side and Table Mountain on the other. It’s a great place to do business. “There was a good representation of brands at the expo and feedback from the exhibitors was very positive. Visitor numbers were similar to last year and provided great prospects for the exhibiters, who now have a lot of leads to follow up on.”Jacoline Wentzel of The Spa Warehouse adds: “We made good contacts at the show and were able to reconnect with old clients. As always, the show offered us great exposure.”The team at BNE Cosmetics comments: “It was a great show, very professional and we attracted good buyers and new clientele.”It was the first time that Sure Swipe had exhibited at Professional Beauty Cape Town. “We had a great show,” they say. Booksy also reported a successful show, generating many leads and conducting new business.Running as part of Professional Beauty Cape Town were three educational workshops, namely Business Skills; Advanced Treatments & Medical Aesthetics; and EducatioNail. Workshops were convened by Karen Ellithorne and Sonette van Rensburg. Says Coleen Groepies of Lume Beauty Atelier: “I would like to applaud the organisers of the workshops held at the Professional Beauty expo. We found the workshops to be immensely helpful for the wealth of knowledge that was shared.” Gill De Kock of Serenity Massage & Beauty attended the Business Skills Workshop. “I really enjoyed the sessions and their timing was perfect. The sessions were crisp, powerful and relevant and I really came away from them inspired. Congratulations to the organisers, everything ran like clockwork. “I always attend the Professional Beauty shows as every time you attend, you inevitably learn something new,” comments De Kock. The next Professional Beauty show on the 2018 calendar takes place in Durban, at the Greyville Convention Centre, on 20 and 21 May.