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CECOSA shifts export focus 22 May 2017Last year’s Professional Beauty Mumbai showIn line with the Department of Trade and Industry (the dti), CECOSA (Cosmetic Export Council of South Africa) is implementing a shift in terms of the overseas markets it will target in the 2017 /2018 cycle.Says CECOSA’s executive director, Theresa Moller: “Last year we were focused on the EU and Australian markets. This year, our main focus areas are Asia, Africa and Saudi Arabia. “In terms of the Asian market, we have already applied for funding from the dti’s EMIA (Export Marketing & Investment Assistance) Scheme to enable South African cosmetic companies to exhibit at Professional Beauty Mumbai in September, as well as at the CIDESCO World Congress & Exhibition, which runs alongside it. We are working with Professional Beauty CEO Mark Moloney in this regard.”Moller notes that CECOSA is embarking on an outward selling mission into Africa, specifically targeting Kenya and Tanzania. “Our research shows that Kenya has a large beauty market. We are also considering an outward selling mission into Mozambique this August.“In addition, we are looking at Saudi Arabia and Qatar, as we believe there are significant cosmetic markets in these two countries. This focus on the Middle East follows the signing of a recent agreement signed between South Africa and the UAE (United Arab Emirates).”According to Moller, CECOSA has had a paradigm shift in terms of re-defining South African companies. “Now we are dividing companies up into start-up companies that are wanting to export, and established exporting companies. We also offer training in export readiness.“Currently CECOSA has 84 members, in the skincare, health care (nutritional supplements) and colour cosmetics (make-up) sectors. We are also moving into the non-invasive medical aesthetics market as well,” she explains. CECOSA is a Section 21 non-profit organisation that has a Public-Private-Partnership with the dti. The prime objective of CECOSA is to create an exporting environment that will promote increased business for South African companies and to highlight the country’s world-class cosmetic products to the global market. (Report by Joanna Sterkowicz)